Campaigns
Levi Roots x MuscleFood
I led the art direction for the Levi Roots × MuscleFood collaboration – a project that brought Levi Roots’ bold, vibrant brand into the healthy ready meals market for the first time.
I shaped the visual direction across campaign creative, packaging concepts, landing pages, and promotional content – blending both brands’ identities to deliver a launch that felt natural, exciting, and instantly recognisable.
Grab Life by The Goals
I contributed to MuscleFood’s award-winning “Grab Life by the Goals” campaign – a bold, high-energy push to engage a new generation of fitness-focused consumers. Designed to inspire everyday athletes to set bigger goals and stay consistent, the campaign combined social media, influencer partnerships, video content, and email marketing to drive engagement and brand loyalty.
The campaign won Best Fitness Creator Campaign at the ITV bCreator and YouTube Shorts Awards, beating major brands including New Balance, Michael Kors, and This Girl Can.
I designed and built campaign landing pages, crafted social and email assets, and contributed to the motion graphics and video production that helped the campaign punch above its weight – boosting brand visibility and driving a surge in customer acquisition.
Find Your Feel Good
I worked on MuscleFood’s Find Your Feel Good campaign – a playful push designed to change the perception that healthy eating has to be boring or restrictive.
Through a mix of digital creative, campaign landing pages, email marketing, and social content, we reframed “healthy” as something indulgent, satisfying, and sustainable. The campaign successfully drove a major uplift in customers subscribing to our Goal Getters meal and diet plans, helping to build long-term brand loyalty and boost recurring revenue.
UK Food & Drink Shows
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Fakeaway
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