Digital Marketing
Sitka
At Sitka, I built the digital marketing strategy from the ground up – from brand launch through to growth campaigns. I created and executed organic lead generation strategies, developed content and campaign materials, and implemented platforms like HubSpot to track engagement and pipeline activity. Through SEO, content marketing, and targeted outreach, I helped Sitka achieve #1 search rankings for key industry terms and generate a consistent flow of high-value inbound leads, supporting business growth and investment rounds.
MuscleFood
At MuscleFood, I worked on high-impact digital marketing campaigns across web, email, and social – designing promotional graphics, landing pages, responsive emails, and motion assets to drive engagement and sales. I collaborated closely with marketing, trading, and development teams to deliver campaigns at pace, contributing to major brand moments like the “Grab Life by the Goals” and Christmas campaigns. My work helped boost customer acquisition, product visibility, and recurring revenue streams.
Social Media
