Websites
Sitka
I designed and built Sitka’s website from the ground up – creating a fast, responsive, and fully brand-aligned experience to support the company’s product and positioning. Every page was crafted with clarity and conversion in mind, with a strong focus on performance, scalability, and SEO.
The site now ranks #1 on Google for several target keywords and appears in Google AI-generated results, helping drive consistent inbound traffic and high-value leads.
DNS
I designed and built a new e-commerce website for Document Network Services – modernising the user experience and aligning the site with the company’s refreshed brand. The site was built to support both lead generation and direct B2B sales, with a focus on clarity, conversion, and performance.
The site achieved 100% in Xerox’s official annual website audit, scoring top marks for branding, user experience, content, and search fundamentals. As part of the project, I introduced eCommerce functionality for the first time, enabling DNS to sell key products online and tap into new market opportunities.
The site became a central part of DNS’s marketing and sales strategy – supporting campaigns with Microsoft, Samsung, and other major partners.
Brand at Hand
Brand At Hand was my own marketing and design agency, where I built the brand, website, and service offering from scratch. I designed and developed my own website to showcase services and attract local businesses.
Alongside my own platform, I designed and built websites for a range of small businesses across sectors like education, law, and professional services – managing the full process from concept and branding through to launch and ongoing maintenance.
Each site was built to be clean, user-friendly, and tailored to the client’s brand – helping local businesses strengthen their digital presence without the complexity or cost of large-scale agencies.
MuscleFood
At MuscleFood, I was responsible for designing and managing the highest revenue-driving parts of the website — including the homepage, top offers page, and key landing pages. I designed and built the front-end layouts, working closely with developers to integrate the designs seamlessly with the back-end platform.
Operating in a fast-paced, high-volume eCommerce environment, I optimised pages for engagement, conversion, and mobile responsiveness, directly impacting sales performance. I also contributed to award-winning digital campaigns, collaborating with major brands like Nando’s, Monster Energy, and Levi Roots.
Beyond static design, I produced responsive emails, landing pages, motion graphics, and animation, ensuring a consistent, high-performing digital experience across all customer touchpoints.
